When it comes to outdoor digital signage advertising, there are certain best practices that will help you design ads that are effective and create the most impact. In this article, we’ll cover the basics of outdoor digital signage ad design, and provide you with some tips for creating campaigns that will stand out and capture the attention of your target audience.
1. Keep It Short and Sweet.
When it comes to outdoor digital signage, one of the most important tips to remember is to keep your ad short. You’ll want to focus on your key messaging and avoid using too many elements that can confuse viewers. Make sure that your message is clear and concise.
This design is for a vertical billboard and stands out nicely.
2. Choose Eye-catching Graphics and Colors.
Your outdoor digital signage ad should be visually appealing and help draw the attention of viewers. Choose striking graphics, vibrant colors, and interesting imagery to help capture the attention of your target audience. You’ll want to create an ad that makes people take a second glance and encourages them to take action.
3. Use Simple Fonts and Typography.
When it comes to font choice, you’ll want to opt for something that’s easy to read, so your message is clear and can be seen from a distance. Stick with simple fonts and typography that won’t be too busy or distracting.
4. Include a Call to Action.
When designing your outdoor digital signage ad, make sure to include a call to action that encourages viewers to take the next step. Whether it’s visiting your website, signing up for a newsletter, or purchasing a product, your call to action should be clear and visible for viewers.
5. Test Your Design Before Launching.
Before launching your outdoor digital signage campaign, you should always test your design. This will allow you to make sure that your ad looks great, is optimized for the space, and will reach your target audience.
Play Mode Media can work with you to test and optimize your campaign until it looks good, is eye catching, and gets the point across fast! We have a full service graphic design team and can make your ads for you to any specification.
